‘More zeros than I’ve seen in my life’: the author who got a six-figure deal via ‘BookTok’ | Books | The Guardian

Aster didn't expect much, especially when she checked in a few hours later to see that her post had only clocked up about 1,000 views. Maybe the books world was right, she thought. Maybe there wasn't a market for Lightlark, a young adult story she had been writing and rewriting for years, to no interest from publishers. The next day, however, she woke up to see her video had been viewed more than a million times. A week later, Lightlark had gone to auction and she had a six-figure deal with Amulet Books. Last month, Universal preemptively bought the film rights for, in her words, "more zeros than I've seen in my life".