BookTok trope-ification debate: How hashtagging titles is affecting authors and readers.

Many book lovers who are in the market for their next read-especially readers who stick to genres like romance and fantasy - turn first to accounts like this. TikTok is teeming with book influencers like Aroha (her last name is a pseudonym), who use their platforms to peddle new releases, make book recommendations, share reviews, and more. But in 2021 and 2022, these content creators found a new way to hack the algorithm-and in turn, the publishing industry. That is, until they began to wonder if they had created a monster.