19 September 2022
Twitter is still the place where media publishers collectively have the largest audiences, followed by Facebook and Instagram, according to an Axios analysis of 82 major news, entertainment and sports publishers.
Why it matters: While some publishers are finding quick success on TikTok, the platform yields fewer overall followers for publishers than other social platforms.
Details: Roughly one-quarter of media outlets analyzed do not have official TikTok accounts. Many that do still have relatively small followings.
