10 April 2023
This week, as #booktok hit over 121 billion views on TikTok, creators reflected on BookTok's impact and their thoughts about the burgeoning digital subculture.
Brittany (@whatbritreads; 54,200 followers), Emily (@emilymiahreads; 63,300 followers) and Samantha (@samfallingbooks; 39,400 followers) all said how BookTok has encouraged them to read more and read widely. "For me it has widened my horizons in terms of genres and authors; I never used to read romance books, but now they are some of my favourite books; it has [also] opened my eyes to non-fiction books that aren't academic," said Emily. In 2019, the year before Brittany joined BookTok, she read 60 books a year, by 2022 it had risen to 230 titles.
