BookTok

Waterstones managing director James Daunt said social media is reinforcing the reading of "proper" paper books among young people.

Mr Daunt, who is also chief executive of Barnes & Noble, said social media trends such as 'BookTok' on TikTok had been "hugely positive", as he was made a CBE for his services to publishing by the Princess Royal.

Last year ended #HEA (that's happily ever after) for Romance & Sagas, as sales continued an upward BookTok-boosted momentum to hit £62.4m through Nielsen BookScan's Total Consumer Market. That's the category's second-best total ever, only bettered by 2012's Fifty Shades of Grey-fuelled (£68.3m) climax.

Welcome to BookTok. TikTok's book recommendations, reviews and releases have amassed 185 billion views, making it one of the platform's most active communities. According to the Publisher's Association, 59% of 16- 25-year-olds have rekindled their love for reading thanks to the trend.

In recognition of the one year anniversary of BookTok being announced as Person of the Year at The Bookseller's FutureBook conference 2022, creators reflected on another year on the platform and look ahead to 2024.

Adult fiction has been publishing's steadiest-selling category for the past 18 months. Unit sales of print adult fiction books were up 8.5% in 2022 over 2021 at outlets that report to Circana BookScan, making it the only category to post an increase last year. In the first six months of 2023, adult fiction was once again the only category to register an increase, with sales up 4.2%.  Read more