BookTok

"Everyone always asks, so here you go," Aaliyah Aroha wrote in the caption of what would go on to become one of her most popular TikTok videos. She appears, lip-syncing to a song from the app-favorite Unofficial Bridgerton Musical and holding a stack of books, as the words "Enemies to Lovers book recommendations" float overhead.  Read more

The books that might once have been hidden in bedside drawers are flying off the shelves - and young readers are the driving force. How did happy ever after come back in fashion?

BookTok, the nickname for TikTok videos in which books are discussed, analysed, cried about and turned into "aesthetic" moodboards, began as a small group of the app's users who wanted a place to talk about books. It has since grown into a hugely influential community that has the power to pluck authors out of relative obscurity and propel them into the bestsellers charts.

Twitter is still the place where media publishers collectively have the largest audiences, followed by Facebook and Instagram, according to an Axios analysis of 82 major news, entertainment and sports publishers.

Why it matters: While some publishers are finding quick success on TikTok, the platform yields fewer overall followers for publishers than other social platforms.  Read more

Meanwhile, I was working on my column for Publishers WeeklyInternational news website of book publishing and bookselling including business news, reviews, bestseller lists, commentaries http://www.publishersweekly.com/. The theme: influencing readers-beyond BookTok. I certainly didn't expect to find a point of intersection with these two shows. Did I? Bear with me.