Blogging Versus Email Newsletter: Which Is Better for Writers? | Jane Friedman

The free email newsletter is one of the most effective sales and marketing tools available. Every single professional author with a decent email list knows that it more reliably sells a book (or services or a class) than social media. Book publishers have been focusing for many years now on developing their reach to readers via email; it protects them from being overly reliant on retailers like Amazon. Anyone who is selling something easily purchased online - such as books - will benefit from an email list, assuming that list has been built legitimately.