Blogging

One way to attract and cultivate a loyal audience is by sharing compelling content. The goal is to build a relationship that not only leads to book sales but creates fans that stay with you for the long-term. Content marketing should ideally begin before the launch of your book and continue for as long as you want to grow your author business.  Read more

Here's the shortest possible answer to this question:

Neither is better; everything depends on the writer and their goals.
If forced to choose, a free email newsletter is the better strategic option for writers focused on long-term career development.
Blogging works better for reaching new readerships, but requires research and skills that take time to develop.  Read more

This will be a strange way to begin a guide to blogging, but I want to save you time, trouble, and heartache.

The average author does not benefit much from blogging.  Read more

What we value most in a blog is passion, extensive knowledge of all aspects of self-publishing, consistency, and clean, clear, entertaining prose. All of these blogs meet those standards, and they can have a huge, positive impact on your self-publishing success if you let them.

Starting a blog can be overwhelming. Too much technical terminology and lots of unnecessary social media statistics may put you off forever. I've put together some practical tips for beginner bloggers. Don't be afraid. Be sensible.