27 April 2020
This will be a strange way to begin a guide to blogging, but I want to save you time, trouble, and heartache.
The average author does not benefit much from blogging.
Yet blogging continues to interest authors, and be discussed, as a way to market and promote. Why? Because blogging does work, if certain conditions are met. The problem is that few authors meet those conditions. This post will delve into what it means to blog successfully and in a meaningful way for an author's long-term platform and book marketing efforts.
