Book promotion

For many indie authors, book marketing has become synonymous with social media activity. The effectiveness of marketing a book depends on likes, comments, retweets, and pins-all methods of interacting with content in the online social world.  Read more

I recently attended a literary festival, where I met a successful food author whose career had included regular appearances on popular radio shows and television networks across the U.S. Her most recent book, however, failed to get that same level of exposure, so after a falling-out with her publisher, she chose to self-publish her latest as an e-book.  Read more

Be it tweets, blog posts, or marketing materials, content produced by book publishers is traditionally about the books they publish. But that's not always the case. Some publishers are hosting blogs with "publisher agnostic" content, meaning the site will feature books and authors they don't publish.  Read more

M.J. Rose is the bestselling author of numerous novels including, most recently, The Witch of Painted Sorrows (Atria Books). A former advertising executive, she is also the founder of Authorbuzz.com - a marketing services company that promotes directly to those who matter most: readers.  Read more