Book promotion

In the 2021 Netflix film "Don't Look Up", two astronomers played by Jennifer Lawrence and Leonardo DiCaprio embark on a media tour to warn the public about an impending comet collision that will doom the planet. The problem: no one really cares. Publishing takes a different approach to such matters. As an industry we assume the sky is falling down, even when it isn't.

The publishing industry has long been teetering on the brink of one crisis or another, whether that's a reckoning around its lack of diversity or its perpetually challenged bottom line. But as the global health crisis unfolded in the spring of 2020, authors and publishers found themselves facing an entirely new dilemma.  Read more

Christine Smallwood's recent novel The Life of the Mind - a bleak, funny tour of academia's outer fringe - offers a lament for the state of email.  Read more

Vaccinations may be increasing at a rapid rate, and many business are reopening to close to pre-pandemic hours, but publishers and booksellers are not in a hurry to resume in-person author tours this spring or summer.  Read more

Covid-19 has greatly affected the publishing industry across all divisions and markets, and the marketing and publicity divisions of trade publishers have required particularly swift and frequent changes to their ways of doing business.  Read more