After years of sales growth, major publishers reported a fall in their ebook sales for the first time this year, introducing new doubts about the potential of ebooks in the publishing industry. A Penguin executive even admitted recently that the ebooks hype may have driven unwise investment, with the company losing too much confidence in "the power of the word on the page."
Yet despite the increasing realisation that digital and print can easily coexist in the market, the question of whether the ebook will "kill" the print book continues to surface. It doesn't matter if the intention is to predict or dismiss this possibility; the potential disappearance of the book does not cease to stimulate our imagination.