We need to change the way we think about our books
Tell someone that you recently finished a book and they will probably presume that you mean a traditional printed book, or maybe an ebook. How many people would consider that you might be talking about an advanced ebook, an audiobook or any one of the innovative new ways in which we now consume content?
The nostalgia surrounding print books is phenomenal, which could be part of the reason why many people would undoubtedly tell me that audiobooks, for example, are not real books. I think that for more innovative formats to be widely adopted by readers, it is crucial that we encourage everyone to think beyond the traditional notion of reading.