For whatever reason, over the past few weeks, I think I've been asked "how do people find out about your books?" at least a dozen times. From fellow publishers looking for help to radio show hosts curious about how Open Letter Books could possibly break though the "noise" of the hundreds of thousands of books published every year to find readers interested in our particular brand of international fiction.
This really is the age-old question, one that's been addressed here at Publishing Perspectives a dozen different ways: In our age of media saturation and, for all practical purposes, limitless entertainment options, how does a specific book find the right reader at the right time? Or, to make it a bit less magical: How does a publisher get the word out to enough people willing to pay money for their product?