29 June 2015
M.J. Rose is the bestselling author of numerous novels including, most recently, The Witch of Painted Sorrows (Atria Books). A former advertising executive, she is also the founder of Authorbuzz.com - a marketing services company that promotes directly to those who matter most: readers. She spoke with Publishing Perspectives about her best practices book marketing, pitfalls to avoid, and other challenges of reaching readers.