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News stories from the book world in April 2007

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April 2007

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Big deals in booming history market

30 April 2007

Recent mega-deals for two history-writing superstars show the increasing strength of this genre in both fiction and non-fiction.  Read more

What's in a name?

23 April 2007

According to a recent American study, quite a lot in terms of influencing book purchasers' decisions. Readers were asked what prompted them to buy a book and told they could choose more than one answer. 45% chose familiarity with the author and clearly authors as brands are a major feature of the bestseller lists.   Read more

Print on demand comes of age

9 April 2007

Print on demand is coming into its own. At a recent Book Marketing Limited seminar in London entitled Managing the Long Tail, the speakers showed how radically this new technology is transforming publishing and what enormous opportunities it offers publishers and authors.  Read more

Book purchases grow, genre titles strong

2 April 2007

UK book purchases have increased 8% by volume over four years. In view of the general gloom and doom, it's good to find this cheering news coming out of the annual Books and the Consumer study presented by Book Marketing Limited at a conference in London last week. The figures also show evidence of heavy discounting in the value increase over the same period, which is only 6%.  Read more