According to a recent American study, quite a lot in terms of influencing book purchasers' decisions. Readers were asked what prompted them to buy a book and told they could choose more than one answer. 45% chose familiarity with the author and clearly authors as brands are a major feature of the bestseller lists. Read more
Spread the Word

'If you aren't growing as a writer, you are dead.'
'Dear Aspiring Writer, you are not ready. Stop. Put that finished story away and start another one. In a month, go back and look at the first story. RE-EDIT it. Then send it to a person you respect in the field who will be hard on you. Pray for many many many red marks. Fix them. Then put it away for two weeks. Work on something else. Finally, edit one last time. Read more