Part 2: 5 Ways AI Can Transform How Publishing Sells Books

If you've ever used digital advertising to market a book, you've used AI. All the major digital platforms use AI and machine learning to optimize ads. Simply put, the platforms automatically serve the best-performing ads to the demographics that are clicking on them the most.

But the advent of generative AI-like Midjourney-and the ability to create images ‘out of thin air' and copy from a prompt herald a new era of opportunity in Advertising and Publishing.

Books have a fundamental problem when it comes to marketing. They are packed full of ideas, lessons, imaginings, creativity, wonder, and all manner of richness that feeds the soul and nourishes the mind of a reader. But all of this is often left underused in marketing because most books have only one visual marketing asset: their cover.