Like any convention held at New York's Javits Center, BookExpo AmericaBookExpo America, commonly referred to within the book publishing industry as BEA. The largest annual book trade fair in the United States 2015 was brimming with booths and displays competing for attention.
Penguin Random House's large, orange bookcase-trailer hybrid greeted visitors as they made their way into the showroom floor dominated by the big book publishers. Huge signs indicated the location of HarperCollins and Scholastic, who - with their elaborate setups - made you feel like you weren't in an event hall but rather in your wealthy friend's home library.