Delivery methods come and go, Michael Bhaskar writes, but high quality content endures.
For years the thinking in digital media circles went like this: content is valuable only inasmuch as it funnels eyeballs to adverts - platforms, not content, are exciting. Technology drives things forward, not the messy business of content. After all, the value of content is sliding inexorably to free, while tech valuations soar to improbable levels (which have quickly become normal). Meanwhile, publishers bust guts shifting a few books.
Publishers instinctively felt this narrative was nonsense. Yet the march of history continued: Whatsapp sold for $19 billion, and publishers struggled for growth. However, in the long run it will be content - writing, ideas, creativity and knowledge - that wins out.
