A deep drop in orders and sales from Amazon at many companies since mid-July has prompted rumors and speculation among industry players about the cause and whether it portends more buying changes at the online sales giant. A few companies contacted by PW reported orders down as much as 80% over the last four weeks for no apparent reason and with little explanation from Amazon.
One indie publisher told PW he was surprised when orders starting declining at the end of July since sales with Amazon have been strong since the pandemic. One company said that the automated Amazon Vendor Central response it received said the lack of new orders was based on Amazon's forecast and needs. A person at an other company said he heard orders would return to a more normal pattern in September.
