Last week we launched the latest Digital Census, The Bookseller's once a year opportunity to take a measure of what the book and digital communities think about this developing landscape.
We first began asking questions about the digital transition back in 2009, when less than half of those who responded said they had ‘ever' read a book digitally (last year the figure was close to 90%) and just a fifth had ever bought an e-book (last year 75% had). The surveys inform on the remarkable transition that has taken place in this business over the past five years, charting not just the realities of the marketplace but also the perceptions. They show not only how answers we were given have changed, but also how the questions we asked evolved as Amazon's creeping dominance over all things digital grew (at the expense of Apple), and other companies such as Nook, Google, and Kobo arrived in this space.
