Publisher or Author? Whose Job Is it to Innovate Anyway? - Publishing Perspectives

With the Frankfurt Book FairWorld's largest trade fair for books; held annually mid-October at Frankfurt Trade Fair, Germany; First three days exclusively for trade visitors; general public can attend last two. approaching, I expect the question regarding innovation in the publishing sphere to again be a hot topic of discussion. In previous years, I have noticed that ways to deliver content have mostly been put forward as examples of innovation, usually associated with audiovisual enhancements, magazine style apps, or unique digital protection measures. More recently, the focus has shifted a little toward addressing the acquisition process and the relationship with authors, and whether there shouldn't be a call or even incentive for creators to lead the innovation for the sake of industry as a whole.