Let the right edition in | The Bookseller

A second interview, this time with Amanda Ridout chief executive of Head of Zeus, helps indicate why. HoZ is well-known for its prodigious digital output (it has 1,300 e-books available after just three years of publishing) and a mantra of e first and last.

Yet unlike Canelo it is also developing a print business: significantly print sales made up 60% of its 2014 turnover. As Ridout said: “How we think about what we publish, is that ‘e’ and ‘p’ are intrinsically linked . . . ‘E’ is where you can recruit readers quickly and it provides a way to reach readers wherever they are. But you need print to attract authors and frankly since we know print is not going away, there is a business to be made [from it].”