If you read the recently unsealed materials from the federal antitrust lawsuit against Amazon, you'll see why the company wanted to keep them under wraps. According to the unredacted notes from one meeting, Jeff Bezos directed his team to stuff more ads into search results, even if it meant accepting more ads internally categorized as irrelevant to what users were looking for. Other quoted documents reveal the company working to conceal a mysterious price-hiking algorithm, in part because "of increased media focus." Similarly unflattering nuggets abound.
Amazon’s Big Secret - The Atlantic
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