In the Digital Publishing Era, Content Trumps Platform | Publishing Perspectives

The director of Ullstein Verlag, Dr. Siv Bublitz, started off by comparing the current period of transition in (digital) publishing to the beginning of the 20th century, where the rise of radio and cheap, accessible paperbacks also revolutionized media consumption. In order to successfully navigate between digital and analog worlds as a publisher, Bublitz says that publishers must choose formats based on what readers want  'and the ebook will not be the last format for books'. The central role of publishers today is curation and promotion, according to Bublitz, and she pointed out that we need to yet away from print publishing's culture of perfection - and be ready to constantly experiment to find out what works in the digital age.