Why This Ghostwriter Loves His Haters

Don't get me wrong. I'd rather hang out with people who like me in real life, and I'd certainly rather hear praise than criticism. But when it comes to building an audience online, it's better to be hated than loved. For better or worse, social media rewards engagement, and negativity fuels engagement.

You may have heard the old saying, "All publicity is good publicity." But I'm here to tell you that the best publicity of all is absolute hatred. Your online haters can inadvertently give you effective marketing, spread your name to new groups, give you opportunities to respond persuasively, and sharpen your brand.