Publishing has a new question to ponder this week: what could Taylor Swift do for us? Swift's triumph: she got a tech giant to change its mind.
In an open letter to Apple, Swift said she was withholding the record, 1989, from Apple's new music streaming service, Apple Music, because she was unhappy with the three-month free trial offered to subscribers. "I'm not sure you know that Apple Music will not be paying writers, producers, or artists for those three months. I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company," wrote Swift. "Three months is a long time to go unpaid, and it is unfair to ask anyone to work for nothing."