16 November 2020
When Shakespeare wrote, "What's past is prologue" in The Tempest, he could never have imagined that the phrase would be used for a consumer promotion in China. But millions of Chinese understand perfectly why e-commerce giant Alibaba adopted it as a marketing slogan for its hugely successful Singles' Day. They are optimistic about their future, despite the unprecedented global pandemic, and have retained an undiminished enthusiasm for shopping.
