When Shakespeare wrote, "What's past is prologue" in The Tempest, he could never have imagined that the phrase would be used for a consumer promotion in China. But millions of Chinese understand perfectly why e-commerce giant Alibaba adopted it as a marketing slogan for its hugely successful Singles' Day. Read more
Chinese writers

'Never use a metaphor and then explain it'
'For God's sake, never use a metaphor and then explain it...
You can assume a world from so little and readers will. So I'm more interested economy than encyclopaedism, in how little you can get away with rather than how much you can cram in...
I don't want to write puzzle stories that can be decoded to the correct answer... Read more