Publishing in India: Nitasha Devasar Has Written the Book on It

The trend to ebooks in India has followed the global wave, first growing and then flattening and then declining - and now picking up slightly, although at a lower level than before. In addition, the print ecosystem is also being sustained as many local players and markets continue to devour print content. India's market is big, varied, and segmented and that allows various ecosystems to survive, even thrive, simultaneously. That's both the challenge and the opportunity of our market.