BookBrunch - India: Huge possibilities and challenges

Jo Henry reports on some of the findings of the Nielsen India Book Market Report 2015, launched last week at the Frankfurt Book FairWorld's largest trade fair for books; held annually mid-October at Frankfurt Trade Fair, Germany; First three days exclusively for trade visitors; general public can attend last two..

As an attractive market for publishers, China has been getting many of the headlines in recent years. New research from Nielsen Book, however, shows that India is another huge market that has not yet reached its full potential for the book industry. The numbers are mind-boggling. Currently the world's second-most populous country with more than 1.28 billion people, India is forecast to surpass China by the end of 2030, with a population of some 1.53 billion.