On Publishing in India: '21,000 Retailers Sell Books Here'

"Author management is another neglected area in the publishing sector. New writers, especially, often complain that contracts prove daunting to them, and that they are unable to negotiate terms. The complexity of the publishing industry, along with other factors such as global protocols and copyright laws, influences the often-baffling terms of author contracts." Most authors are unaware of all the dimensions involved in the process of producing and marketing a book, and are thus unable to negotiate contracts. There are just a handful of professional literary agents in the country, and almost all of them work for the growing tribe of English-language writers.