23 April 2018
The theme of the day seemed to be ‘publishers can and must do more with digital' - whether through integrating it deeper into their business or simply realising that is where their audiences are spending most of their time. Competitor number one isn't another book, it's every other way a potential reader might pass their time. Increasingly that means crushing candy, swiping endlessly through Instagram or ending up in a YouTube black hole of videos. How does one compete in a world of constant distraction?
It's a journey every publisher is going on, and one that becomes increasingly more difficult as the years go on, especially as younger users spend even less time engaging with one medium as the habit of multi-tasking takes hold.
