28 November 2016
China's children's book market is on a roll, and there is no stopping the momentum any time soon. That was the consensus of those visiting the recent China Shanghai International Children's Book Fair (CCBF).
Staggering numbers and unusual circumstances are converging to create a bubbling segment: 370 million children under the age of 18, a two-child policy predicted to add at least three million babies annually, and around 580 publishing companies jumping onto the children's book bandwagon. Additionally, China's fast-growing middle class-covering 70% of its urban population or roughly 200 million people based on a McKinsey survey-is exerting its market influence by becoming more demanding, discerning, sophisticated, and vocal.
