12 October 2020
Amazon is the opposite of our romantic imagination of Italian villages lined with bakeries and old cobbler shops. But the pandemic persuaded Italians to overcome their reluctance to online shopping - and Amazon.
Adam Satariano, who writes about European technology for The New York Times, talked to me about his article on why Amazon's playbook started to work in Italy, and if the country is a template for other parts of the world where Amazon hasn't caught on.
