In The Hothouse Of Publishing, Our Terminology May Need Pruning | Thought Catalog

In looking over speakers headed to Charleston for the PubSense Summit writers' conference, March 22-24, you'll find Bennett R. Coles on the list. He is publisher of Promontory Press. And in a pre-conference blog post, Coles announces The Third Way - Hybrid Publishing. By this, it turns out, Coles doesn't mean publishing both in traditional and self-publishing scenarios. Coles writes in his piece for the conference: In the hybrid model, the author and publisher both make an investment in the book, sharing the financial risk and splitting the revenues much more evenly. Well, that's not "hybrid publishing" in the sense of an author both traditionally and self-publishing.