The music, film and TV industries have all undergone radical transformations over the last fifteen years. In contrast, the publishing industry is only now feeling the full force of technological change.
EbooksDigital bookstore selling wide range of ebooks in 50 categories from Hildegard of Bingen to How to Write a Dirty Story and showing how the range of ebooks available is growing. and ereaders are changing consumers' reading habits and throwing up serious questions about how the industry can go forward on a sustainable footing. Major players in the music industry eventually solved their own sustainability issues by embracing change and incorporating subscription-based services in their business models. However, ebooks pose different problems. Subscription services alone particularly in emerging markets where content piracy is rife, do not seem viable. The magic bullet could be 'social'.