10 October 2022
Amazon founder Jeff Bezos came up with the slogan "Get Big Fast" because he knew size was crucial to exacting ever lower prices from suppliers. Publishers have tried to respond to Amazon's power by doing the exact same thing, accelerating their decades-long campaign of mergers and acquisitions to consolidate into an ever smaller number of bigger firms all trying to publish ever bigger books (like the memoirs of Barack and Michelle Obama, for which Penguin Random House advanced an astonishing $65 million).