Self Publishing

The other day at lunch, my friend - a writer and former journalist - raised a palm toward me to stop my monologue and said: "I don't get it! Why would anyone self-publish a book?"  Read more

As one of the editors of the The Hot Sheet, produced in collaboration with journalist Porter Anderson, I regularly read and report on marketing trends that affect traditionally published and self-published writers. Today I'm sharing the most useful articles we've found and mentioned in our newsletter in 2018.

The number of self-published books topped the 1 million mark for the first time in 2017, according to Bowker's annual report on the number of ISBNs that were issued to self-published authors. The total number of ISBNs issued last year rose 28% over 2016, to 1,009,188.

When it comes to determining what the best service for print on demand books is, there's no easy answer. It depends on a number of factors, including: the type of book you're printing, your budget, your plans for online distribution, whether you want to distribute to brick-and-mortar bookstores, and the quality of the printers.

Learning the art of book marketing is a pursuit which can often feel like an unending demand on your limited resources. But it's a craft we must improve over time, as well as keep up-to-date with using newest book tactics. Our book marketing landscape changes, and so we must too.  Read more