9 November 2020
If you want to publish a nonfiction book that lands you a literary agent or a contract from a sizable publisher (with a decent advance in the four or five figures), then market conditions-and your position in that market-will affect your ability to secure a deal.
Writers new to the publishing industry sometimes find it shocking how little they are evaluated on the writing or the merits of their book idea, and how much they're judged on market appeal-which includes their own personal potential in the market. (Surprise! Most of book publishing operates like a business.)