Implement like hell

This was particularly in evidence at the recent Independent Publishers' Guild (IPG) Autumn Conference, where I gave a session in conversation with James Woollam (MD, David & Charles) about staying agile in the face of this year's many and varied challenges. The IPG's research revealed that more than 70% of independent publishers reported a decrease in print sales over the crisis, but over half saw an increase in digital sales and nearly all reported substantial changes - in many cases improvements - to working practices and to sales and marketing, changes that will benefit them long after a vaccine has returned us to something approaching normal.