Authors, shut out of holding in-person events at bookstores, are getting more creative and collaborative when it comes to promoting their books. For the publication of Melanie Conroy-Goldman's debut novel, The Likely World (Red Hen), this means inviting as many people as she can to join her for what could be the world's first drive-in book launch. The event will take place August 4 at the Fingerlakes Drive-in in Auburn, N.Y., where Conroy-Goldman will have a conversation with author Bob Proehl and attendees will be treated to swag bags, free popcorn, and a screening of the 1989 movie Say Anything.
Book Launches Get More Creative
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