20 March 2017
As an author and social media marketer, I spend a lot of time thinking about the intersection of books and social media. I also know intimately the fatigue and overwhelm that comes from feeling like you have to be not only creating great work, but forever seeking new and ingenious ways to promote it. The quickest way to tire yourself out in this process is to set your eye on the wrong target, creating a Sisyphean struggle that is more likely to leave you feeling defeated than accomplishing even the most modest of marketing goals.
