Men Are from Mars, Women Are from Venus, But What About Readers? | Digital Book World

When it came to participating in the trials, far more women signed up than men. This is not a surprise: women account for more book purchases and books read than men do. In general, we recorded 20/80 male/female splits across test groups, though some books were noticeably more likely to be picked by men than others (up to five times more likely, in fact).

What was more interesting to us, though, was whether the sub-group of men that read a book had the same completion rate as women. If a man decides to read a book, is he less likely or more likely than a woman to finish it? In other words, is the completion rate of a book at all gender-specific?