Bastei Lübbe Targets Millennials With New Mobile Platform - Publishing Perspectives

Cologne-based publisher Bastei Lübbe has been ahead of the curve in book publishing: they were among the first German publishers to enter the digital-first market for books; they launched aggressive digital publishing businesses in China, the United States, the Spanish-language world; they are increasingly moving into direct translations with English series such as The Pact, Greedily Yours, Netwars and Cherringham; and Bastei Lübbe has even moved into video game development. In May 2014, the publisher purchased a controlling interest in Hamburg's Daedalic Entertainment, a video game development company which is producing a game based on Ken Follett's Pillars of the Earth.