The original books, with their memorable goth hacker heroine, sold 82m copies and the sequel is rivalled only by Harper Lee's Go Set a Watchman and EL James's Grey for the title of this year's biggest launch. Coordinating it is an undertaking unprecedented for a Swedish publisher.
From its waterside offices on the islet of Riddarholmen in Stockholm's old town, it is micromanaging the simultaneous release of the book across 27 countries and almost as many languages. The day we speak, Altrov Berg has received and approved the Hebrew, Hungarian and Icelandic covers and booked interviews for Lagercrantz, with three UK media outlets, two French ones and one Hungarian one.