Reaching one community at a time

Countless initiatives over the past two decades have shown how publishers, booksellers, authors, poets and illustrators have an unparalleled ability to get the nation reading, especially when working in partnership with libraries, charities and schools. Industry-backed campaigns such as World Book Day, the National Year of Reading, the Summer Reading Challenge and Bookstart have been transformational. The UK's literacy challenge is now more specific than ever before. Working with Experian, we have been able to pinpoint the nation's literacy cold spots - communities where as many as a third of the adult population is functionally illiterate****, child poverty is rife, social mobility has stagnated and life expectancy hasn't improved - providing publishers with unrivalled insights into where their campaigns can be targeted to make the biggest difference.