31 March 2014
George Packer's recent article in The New Yorker about the ever-increasing presence of Amazon is simply the latest in a long line of wake-up calls - or calls-to-arms - to the traditional book publishing industry. Amazon's ability to sell directly to consumers, as well as use consumer insights to predict future purchases, continues to challenge the ways in which publishers think of their business models. In fact, publishers will likely have to change from a business-to-business model to a business-to-consumer model in order to evolve as brands and compete effectively in the marketplace.
