Adult fiction has been publishing's steadiest-selling category for the past 18 months. Unit sales of print adult fiction books were up 8.5% in 2022 over 2021 at outlets that report to Circana BookScan, making it the only category to post an increase last year. In the first six months of 2023, adult fiction was once again the only category to register an increase, with sales up 4.2%. The biggest driver of those gains, of course, has been books that have the backing of BookTok.
BookTok Helped Book Sales Soar. How Long Will That Last?
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