The Bookseller - Comment - 'Exciting and scary' world of AI explored in PW event

Four hours of panels later, excitement and fear had looped through every discussion like a double helix, whether it concerned writing, editorial, marketing, production, design, or any other aspect of the business. One speaker even raised the possibility that the use of generative AI might endanger the mentorship that editorial assistants have traditionally received, or make it a thing of the past.

Speaker after speaker agreed this was an "earthquake moment" as London-based Michael Bhaskar, co-founder of Canelo Digital Publishing, proclaimed: "We're looking at a core property of the human species - language - that has become susceptible to being automated. It's really significant that the human relationship with words has changed forever."