Ann Patchett: Author, Bookstore Owner, and BookTok Influencer

Patchett only started appearing on Parnassus's social media after the pandemic began, but she quickly proved to be "a natural." Now she's a fixture of the TikTok account, where she offers her recommendations for all kinds of literature, such as her favorite works of Irish fiction, favorite books about pirates, and favorite novels by Edwidge Danticat and John le Carré. One video of her recommending books by brothers Geoffrey and Tobias Wolff has garnered more than 346,000 views.

"What's funny is that Ann doesn't have a social media presence of her own, nor does she have any interest in starting one," Arnold said. "She doesn't even have a phone!"